Marketing Leadership
Methodically leading marketing teams that use technology to tell compelling stories. Strategically executing on well crafted growth strategies.
As a Pacific Northwest native, I’ve always enjoyed documenting my outdoor adventures through photography, film, and interactive web content. Because of this, my marketing career has largely remained close to my roots: the intersection of storytelling, and technology. Below are some of my core competencies:
Methodically leading marketing teams that use technology to tell compelling stories. Strategically executing on well crafted growth strategies.
Hands on experience architecting the tooling and people processes required to operationalize inside sales, self-service, and product led growth models.
Responsive front end web development utilizing a variety of web tech: HTML5/CSS3, JS, PHP, Wordpress, etc. Custom integrations and marketing data capture.
Often times the best way to convey a message is to show someone. I have 15+ years of photography and video experience; digital, film, lighting, sound, and editing.
My curious personality has provided a career filled with a wide range of roles and responsibilities. I pride myself on being adaptable; I can quickly digest complex technical tools and systems, while also building relationships and functional processes with my team.
I've been charged with everything from developing brand and product messaging, to leading SDR and customer facing teams, to driving self-service and product-led-growth strategies, and architecting the tech stacks to enable it all.
Salesforce Certified Administrator (2019)
Google Analytics (2015)
MAP: Marketo, Pardot, Act-on
Email: Mailchimp, Litmus, Email-on-Acid, DMARC Digest, 250ok, Sparkpost
CX: Pendo, Drift, Sigster, Zipwhip SMS API, SF Public Knowledge Base
Data: Zoominfo, DiscoverOrg, LeadSpace, Clearbit, PowerBI
RevOps: Salesforce, Salesloft, Outreach, Zuora, Gong
Web: HTML5/CSS/JS, PHP/mySQL, GIT, Wordpress, Squarespace, Google Analytics (Universal and GA4), etc
Support: SF Service Cloud, Desk.com, Zendesk
Creative: Adobe Lr, Ps, Pp, Ai
Administrative: Advanced Excel and data processing, Smartsheet, Trello, JIRA/Confluence, Asana, MS Office and Google Suite, etc
Below is a downloadable version of my resume. If there is anything you'd like to learn more about, don't hesitate to reach out!
Download ResumeTaking an organized, objective oriented approach is the best way to guarantee success for any marketing, sales, or technical project.
I like to start by clearly defining the goal, and working backwards to identify the strategy, tactics, and resources necessary to achieve it. From there, it's all about documentation and communication as we execute on the plan.
I believe in leading by example, with a bias for action. The best way to create camaraderie amongst a team is to do the work together, with transparency to each other and to the broader organization. This allows us to understand one another better, and helps us become more effective professionals.
I also believe in leading with flexibility, empathy, and active communication. The majority of friction or conflicts in the workplace can be overcome with basic levels of open and mature communication.
My professional goals are simple:
1. To provide a comfortable, flexible lifestyle for my family.
2. To work with people that I respect, and respect me.
3. To do work that I'm genuinely proud of.
These basic concepts will manifest differently to everyone, but I believe my personal vision can and has been achieved in a wide range of roles, companies, and industries.
Feel free to reach out with any questions you may have about me, my work experience, or this site. Thanks for stopping by!
Email:
jordan@jordanbergeson.com
Phone:
1-425-221-2170